![]() How did you come up with the concept for a book of symbols? Hyland spoke with The Atlantic about why he and Bateman chose this peculiar organization, his thoughts on branding, and what drew him to commercial art (hint: it has something to do with Pink Floyd). Hyland and Bateman present the symbols without much text, hoping readers (viewers?) will appreciate the logos for their forms, without distraction. ![]() Then within those broad groups, it breaks them down even further, arranging each logo by its shape (circles with circles, lions with lions). The book separates the images into two groups, abstract and representative symbols. ![]() Hoping to present company logos apart from their agendas, meanings, and messages, Hyland, along with his co-editor, Steven Bateman, organized the symbols not by the company type or era but by form. Hyland, a designer for international design firm Pentagram, has compiled and organized a comprehensive anthology of pictorial logos, from the World Wildlife Fund panda logo to the CBS eye. It's not a picture book, per se, but it contains about 1,300 images. Angus Hyland's new book, Symbol, is 300-plus pages of pictures.
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